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I’m a gamer, always have been.

PUMA Sponsoring Team ORDER

RELATIONSHIP BETWEEN ESPORTS AND SPORTS CONTINUES

Traditional sports are constantly becoming more involved, with originally traditional sports organizations backing esports teams, signing esports players and sponsoring events. A recent transaction saw Tyler “Ninja” Blevins becoming an Adidas Original Star. The first gamer in the industry to gain such a title, the future is looking very bright in terms of merging sports and esports into one love for competition.

“The partnership marks the sportswear brand’s commitment to gaming. Adidas officially welcomes one of the most prolific gamers and content creators in the world to its family.”

Adidas

That brings us to the topic of the article: Puma is now confirming a sponsor deal with Team ORDER, the Australian esports organisation.

This announcement is just the beginning of the partnership, and we can’t wait to collaborate with Puma as ORDER continues to grow in the future.

CEO of ORDER – Chris Derrick

PUMA entered esports first earlier this year, with a temporary sponsorship with Cloud9’s LoL Championship Series. They look to carry this mentality of expanding towards the future of PUMA:

We see esports as a growth market for Puma—not just in Australia, but globally, ORDER is a leader in their space and it’s our privilege to play a role in their future successes. We’re excited to welcome ORDER to the Puma family and look forward to building together.

PUMA Oceania General Manager Pancho Gutstein

These two examples are testaments to how traditional sports is merging with esports – this will only propel esports further in general. How this relationship develops in the future will be incredibly interesting.

This is the part of the video where we reflect on the local scene: Eden Esports thinks it would be a fantastic idea should local sports teams support esports internationally if not locally. Let us know your thoughts in the comments section below!

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