Interpret is an international company based in Los Angeles dedicated to gathering data for statistical analysis. Following a venture into esports earlier this year, the research company revealed the relationship between females and esports including its progression over the past couple of years. Personally, I find that women tend to go overlooked in esports, so let’s check out the numbers and make our own deductions.
Overall – the presence of women in esports has been growing these past few years, especially in viewership. Sitting at roughly 24% of all viewers in 2016, by 2018 that number grew to 30%. This is certainly quite a leap considering the short span of time, though progress of this nature takes time as highlighted by Tia Christianson, the vice president of research for Interpret.
Changing behaviors among a large segment of people is difficult. Progress of this size always takes time; however, a [6.5 percent] gain in gender share over a two-year period is a trend in the right direction.
If two years from now, the female audience grabs an additional 6 percent in share, esports viewership will be in gender parity with what we consider standard among traditional console and PC games.Tia Christianson – VP of research at Interpret
Gender parity is the relative equality in terms of proportions of females and males for a given situation – for those who aren’t aware. Anyways, these overall statistics are a tad vague, so the company went a step further to assess the ratio of male to female across multiple titles, which aren’t necessarily esports titles:
As the researchers concluded, casual gaming is where women have the strongest presence. According to them, the slower approach to major esports titles such as Dota 2, League of Legends and CS:GO, is due to the fact that their attention is drawn to smaller titles especially mobile games. This is backed up by the fact that in another survey last year, on a platform of mobile competitive gaming for casual games, 7 out of 10 of the top mobile earners in 2018 were in fact female.
All-in-all, take away the following from this article:
- The rates of women competing and viewing in esports is increasing incredibly
- These rates are more specific to mobile games, where women tend to hold a majority
- In order to garner more attention into mainstream esports, this relationship needs to be embraced!
To conclude, I’ll input a closing statement once again from Tia Christianson.
As an industry, more progress will be made as females’ role in traditional esports titles continue to grow, given the efforts from some of the industry leaders. More likely than not, a lot of that growth may come in non-traditional esport genres, and especially games tailored to mobile and tablet devicesTia Christianson
I hope you all found the article interesting! Let us know your thoughts on the subject in the comments section below!